Make a Good First Impression
A website is often the first impression a client has of you and your company. An attractive, easy-to-navigate website gives you the best opportunity to present who you are, what you do, and most importantly, how you can help people. Moreover, you want people to have the best experience possible when they visit your website.
Get Found on the Internet
The first goal of a good website is to help your law firm get found on the internet. Search engines need to be kept happy, just like your clients. If you’re not found, you can’t share your message. Your website needs to be designed for clients and search-bots alike, in order for you to outrank your competition.
Provide a Satisfying User Experience
The second goal of a good website is to deliver a satisfying user experience, beginning with the type of device being used. This goes beyond just being mobile friendly. Websites need to cater to phones and pads, delivering a superior user experience.
- Websites automatically resize to fit the screen
- User habits are maintained
- Users can scroll and scan easily, verses reading a lot of text.
Motivate People to Call You
The third goal of a good website is to create a funnel. When customers visit your website, they are drawn into the graphics and content. These help them move to the desirable conclusion of contacting your law firm.
Tell the Story of Your Law Firm
As an added benefit, a properly built website represents your company culture. This is especially critical when recruiting and hiring personnel. In addition, websites developed by Legal Premium contain techy elements some may find boring, like analytical tracking to measure performance success.0